Values


OUR SHOES ARE NOT SUSTAINABLE, THEY ARE TRASH
For something to be environmentally sustainable, as we see it, the impact on nature should be zero. The word sustainable is being used way too often. Even though we strive to have the smallest possible impact on the environment, we do not call ourselves sustainable.
THE LESS RAW MATERIAL THE BETTER
Whether the materials are made from oil, the skin from an animal or organic plants, everything has a negative impact on the environment. The less raw material the better. That is why we use repurposed or recycled materials. We are doing so to the furthest extent possible while still ensuring high durability.
EVERY BIT COUNTS
What shoes you are wearing alone, is not going to secure a healthy future for our planet. We know that, but we believe that every bit counts, and to turn the bad trends around, there are millions of small things that need to be changed. Your shoes being one of them. By offering better solutions and raising awareness we can be part of getting the snowball rolling.
TIMELESS AND MINIMALISTIC
Fashion trends are not or for us. Our ambition is that every shoe we make will be worn for a long time and not put into the closet because they have gone out of style.